These were three pieces commissioned in September 2006 by a freelance copywriter, whose name I’ve forgotten, for the Creative Circle Awards — a competition in which ad people create fictitious products and ad campaigns for fictitious clients. The product here was a toothpaste so pleasant that, however vile the user’s words might be, they’d still come out sounding sugar-coated. For my efforts I was paid a couple of hundred dollars, a bonus considering that I badly needed practice at the time and would gladly have done it for free.
P.S. The last piece is particularly awful; I’ve never sat down to learn Gothic lettering properly.
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